Social Networking Lesson #4 - The 15 Commandments of Social Media

Social media marketing is more than simply posting your links
and promoting your offers on every site. There is an engagement
element to it which online marketers need to master before
selling anything. Here are 15 things you should be doing in your
social media marketing.

1. Help others often, eagerly and without thought of benefit to
yourself.

2. Be patient with others. Remember, you were once new to social
media, too.

3. Share great content. Create useful, exciting, interesting,
funny or controversial content. Content that stimulates the mind
or triggers emotions gets noticed.

4. Forward great content and credit generously. If it's of use
to your readers and followers share it and people will trust you
and know what you stand for.

5. Thank often and thank liberally. Not only will your thank you
be appreciated but you'll expose your profile and comments that
much more.

6. Show your personality. Be yourself, not a cardboard cutout.
Even if the content is repeat from elsewhere, add your opinion
to it and like your personality come through.

7. If you don't have a personality, grow one and then show it. 

8. Blog often and intelligently. People love consistency and
will come back to your blog if you post often.

9. If you don't know something, say so. Then find out and get
back to them. 

10. Don't just talk - have real conversations. Remember, these
are real people, not just avatars and photos.

11. Find the time for social media. Schedule it in and then just
do it. 

12. Use tools to schedule posts and monitor mentions. Social
media is one facet of your marketing campaign  it's not your
life.

13. Don't automate the whole process. Be there. Reach out and
interact. Find the balance between automation and the personal
touch.

14. Laugh at yourself. Tell tales on yourself. Show your human
side  people aren't friends with Superman, they're friends real
people who have real challenges and real faults and can laugh at
themselves.

15. Admit your own mistakes and then move on. The mistakes make
you human, but dwelling on them makes you annoying.


To Your Success,
YOUR NAME

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